What exactly is Digital Marketing?

Today, we spend twice as much time online as we did fifteen years ago, so a lot has changed. With unlimited access to information, the way we make purchases - both in B2C and B2B - has changed dramatically. That's why traditional marketing methods are less effective than a few years ago.

Marketing is about connecting with the target group, in the right place and at the right time. Today, that means meeting your target group where they spend most of their time: on the internet.

That's where digital marketing comes in; Digital Marketing is the umbrella term for all your online marketing efforts. Or in other words: any form of marketing that is online.

But what exactly is Digital Marketing?

Digital marketing is the promotion of your company by using online channels and concepts, such as a website, search engine optimisation, digital advertising (paid), social media, blogs, etc. in order to achieve the your objectives.

From the website to online branding, there is a whole spectrum of tactics and tools under the umbrella of Digital Marketing.

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Suppose you have the idea for a mobile app. What do you have to watch out for? You have an idea in mind and a certain target group in mind. But how do you get that idea on the phones of your target group?

Evesi is the expert in designing and building online solutions. Evesi supports clients in mapping out the online goals for their organisation. Based on this, Evesi develops tailor-made PHP solutions.

The design must radiate the right atmosphere and there must be a good balance between colour, typography and image. This increases the chances of reaching your target group effectively.

Building and maintaining a new site takes a lot of time. We can help you with that! With easy-to-manage websites that work well on any device, we make you visible online. Together.

Digital marketing is a broad term. It represents a set of marketing processes that includes all available digital channels that you can use to promote a product or service or contribute to building a digital brand.

Do you already have a website but it doesn't meet your expectations? For example, do you get few visitors or do they leave your website after only a few seconds?

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Creating future-proof digital experiences is what we do. Tell us about your needs, we’d love to collaborate with you.

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Calle Virgen del Pilar 16b
29601 Marbella

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